After more than a decade grinding behind the boards, producer Maneesh Bidaye is finally having his moment. It happened in an instant. One producer tag. One line on Shabang. Suddenly, timelines filled with the same question:
Who is Maneesh?
Long before “Maneesh on the beat” became one of the most repeated lines of the summer, Bidaye had quietly built one of the strongest résumés in modern music. His credits stretch across Drake’s catalog, R&B staples, pop records, and hip-hop classics that have soundtracked the better part of the last decade.
The funny part? You’ve probably been listening to his work for years without ever realizing it.
Who Is Maneesh? Meet Producer Maneesh Bidaye
Maneesh Bidaye is a Toronto-based producer, songwriter, and former DJ whose production credits span Drake, GIVĒON, Travis Scott, Rihanna, Justin Bieber, Calvin Harris, Dua Lipa, Young Thug, J. Cole, Meek Mill, and dvsn.
Before “Maneesh on the beat” became one of the internet’s newest producer tags, he had already spent years building one of the most impressive catalogs in modern music.
A Decade Before the Producer Tag
Before he became one of Drake’s most trusted collaborators, Maneesh was known around Toronto as DJ M-Rock.
Like a lot of producers, he came up the long way—DJing parties, studying records, learning production, and building relationships session by session. Toronto’s music scene has always rewarded people who stay in the room, and Maneesh became one of them.
One of his earliest high-profile opportunities came in 2009, when he produced Russell Peters’ entrance music for the Juno Awards. It wasn’t a chart-topping single, but it put him in the orbit of Canada’s entertainment scene years before the rest of the world knew his name.
By 2015, another opportunity arrived. Drake.
How Maneesh Started Working With Drake
Maneesh’s first major Drake credit came on “Charged Up,” the rapper’s response during his feud with Meek Mill.
For most producers, landing a Drake record would be the career highlight. For Maneesh, it became the beginning.
Over the next decade, his fingerprints started showing up across the OVO catalog. Moody intros. Atmospheric interludes. Deep album cuts that fans still debate years later. The kind of records that rarely dominate radio but often define an album.
When Views arrived in 2016, Maneesh wasn’t just somewhere in the credits. He helped shape the album itself, contributing to songs like “Keep the Family Close,” “Views,” and “Summers Over Interlude.”
His work would later extend to “Sandra’s Rose” and “Summer Games,” continuing across multiple eras of Drake’s career.
The Catalog Speaks for Itself
By now, Maneesh’s resume reads less like an up-and-coming producer and more like a tour through modern music.
Outside of OVO, Maneesh’s production credits include work connected to GIVĒON, Rihanna, Travis Scott, Justin Bieber, Calvin Harris, Dua Lipa, Young Thug, J. Cole, Meek Mill, and dvsn.
The Songs You Didn’t Know Were Maneesh’s
Once you start following the credits, the catalog gets surprisingly deep. One of the biggest is GIVĒON’s “Heartbreak Anniversary,” a song that grew from a slow-burning R&B record into one of the genre’s defining hits, collecting well over a billion streams across platforms.
Then there’s Drake and Rihanna’s “Too Good,” one of the biggest collaborations of Drake’s career.
Or Travis Scott’s fan-favorite “Maria I’m Drunk.”
Or Calvin Harris’ “Potion” with Dua Lipa and Young Thug.
Some of those records became chart-toppers. Others became fan favorites that aged into cult classics. Together, they’ve generated billions of streams and helped define the sound of the last decade. And yet, outside of producer circles, Maneesh remained largely anonymous.
That changed with one line.
“Maneesh on the Beat.”
In interviews following the release of Iceman, Maneesh explained that the now-viral producer tag wasn’t part of some elaborate rollout. Drake heard an early version of it, liked it, and decided he wanted to use it on the album. What followed was something neither of them could have planned.
Searches for “Who is Maneesh?” exploded. Fans dug through production credits. Music pages started connecting the dots.
For the first time in his career, people weren’t just hearing his work. They were learning his name.
More Than One Viral Moment
The internet has a way of making careers look instantaneous. One clip, one song, one viral phrase. But careers like Maneesh’s are built differently. They’re shaped in late-night sessions that never make Instagram, in production credits most listeners skip, and in years spent perfecting a sound while somebody else’s name sits on the cover. That’s what makes this moment feel earned. Drake may have introduced millions of people to the name “Maneesh.”